Monday, December 27, 2010

On Rod Humble's ascent as CEO of Linden Lab

Marketing SL as a platform that you can do anything with reminds me of how skin moisturizers are marketed towards Fight 7 signs of aging with one product...only that kind of marketing tactic didn't really work with a product like SL. So they tried to leverage on the business aspects when Mark Kingdon was at the helm.

Now they are trying SL as a gaming platform. We've yet to see if this works, but really, with the exception of beauty products, categorizing something and putting them in a box and focusing on ONE of the features are what usually works in marketing most products. Some people get attracted to a product's main selling point, and nothing else. Those are the kind of people the Lab are trying to grab hold into now.

What makes for us already in SL? I hope Rod Humble will not abandon the residents and take care of us and let us participate. I'm all good with their marketing spin, as long as they don't lose sight of us that already see SL as beyond gaming and vampires and so forth.

All in all, SL is a great product, it can deliver more than advertised, BUT when handled improperly, it devolves as a bad product. We are slowly into that devolving process, when the Lab placed all their eggs in one basket, but it's not yet too late to make miracles...:)

I believe no matter who the CEO will be, ultimately WE are the experience. If they want to go to that road, well and good, but I think they should take advantage of the residents' passion by engaging with them more so that the residents can take care of the other SL aspects that they don't choose to highlight for now.